Hedonists want to win. They really want to win. Losing isn’t fun. It makes you unhappy, resentful and unpleasant. Hedonists like easy money but not losing, which is the central problem in gambling as it often involves losing. Obviously hedonists can avoid gambling altogether but they want easy money. Hedonists gamble knowing about odds and enjoy the challenge. Hedonists who are poor gamblers stop as chasing losses is the road to unhappiness.